Approved CE Provider for:Â
Profitability isn’t only a business goal. It's a clinical tool that impacts your clients, clinical outcomes, and therapist wellbeing?
Profitability in Private Practice is a transformative continuing education program designed for therapists in private practice who are ready to align their values with sustainable income. Through five practical, engaging lessons, you’ll learn a simple fee-setting framework and strategies to simplify your systems, reduce burnout, and build a practice that works for you—not the other way around.
Whether you’re just starting out or reevaluating your business model, this program helps you shift from overwhelm and self-doubt to clarity, confidence, and client-centered profitability.
ENROLL NOWProgram OverviewÂ
Profitability in Private Practice is a continuing education program designed specifically for licensed mental health professionals in private practice. The course explores the critical intersection of clinical effectiveness, personal wellbeing, and financial sustainability. Through a series of reflective exercises and practical strategies, therapists learn how profitability impacts their clients, clinical outcomes, and burnout. Topics include identifying and overcoming money mindset blocks, setting sustainable fees, evaluating the benefits of niching, streamlining business practices through automation, and understanding the relationship between burnout and profitability. The programpromotes a values-driven approach to building a fulfilling and financially sustainable private practice.
Program Learning Objectives
Calculate sustainable fees using a personalized formula that aligns with individual income goals, practice expenses, and ideal client caseload.
Understand the impact of profitability including how profitability affects therapists' professional and personal lives, as well as the clinical outcomes and therapeutic relationships with clients​.
Evaluate the clinical and financial benefits of niching, including how specialization can improve therapeutic outcomes, marketing effectiveness, and therapist wellbeing.
Implement strategies for streamlining and automating business operations to reduce mental load, prevent burnout, and increase time for both clinical work and personal life.
About BrandiÂ
Brandi Morgan Matthews, LMFT-S, Attorney at Law
As an LMFT-S and Attorney in Oklahoma, I previously founded and owned a multi-location group therapy practice for more than a decade. During my 15 years of practice as a therapist, I specialized in working with children and families in the context of divorce and custody matters. Since 2010, I have practiced law focused exclusively on the areas of: (1) child advocacy, including serving as a court-appointed guardian ad litem and parenting coordinator; and (2) legal consultation and representation for mental health professionals.
Today, my law practice focuses exclusively on serving mental health professionals in Oklahoma. Consultations include all issues related to the practice of therapy such as responding to subpoenas, court orders, records requests, and licensing board complaints to complex legal issues including suicide and homicide assessment, child abuse reporting, and domestic violence.
Through my years of experience as an attorney and mental health professional, I have consistently seen the need for quality continuing education on legal and ethical issues to help therapists proactively address and avoid costly legal issues--especially for therapists in private practice. To fill that need, my continuing education programs are dedicated to helping therapists build legally sound, profitable, streamlined, and sustainable businesses that make a significant impact--without the overwhelm, exhaustion, and burnout that is all too common to our profession.